WHP Global is a brand management firm that specializes in acquiring and growing global consumer brands. The company's portfolio is valued at nearly $7 billion in global retail sales, and it plans to invest further capital into acquiring more brands in the future. WHP Global operates in the retail market, taking advantage of the volatile transformation of the retail environment to invest in and monetize valuable brands with business models that are optimal for the future of retail.

The company serves brand owners and managers, focusing on building the brands it acquires in high-growth distribution channels. These channels include digital commerce platforms, product licensing, and global expansion. For instance, WHP Global recently announced an agreement to acquire a majority interest in the global denim brand G-Star RAW, setting the stage for further global growth and expansion.

WHP Global also partners with other companies to expand its brands' reach. For example, it has partnered with DICK’S Sporting Goods to bring the Italian sports brand Lotto to American athletes. Additionally, it has expanded its partnership with Macy’s to bring the Toys“R”Us brand to every Macy’s store in America.

The company generates revenue through the sales of the brands it manages and through partnerships with other companies to distribute its brands.

Keywords: Brand Management, Retail, Global Consumer Brands, Digital Commerce Platforms, Product Licensing, Global Expansion, Partnerships, G-Star RAW, Lotto, Toys“R”Us.