Zofari is a personalized local discovery platform designed to help users find places they will love quickly and efficiently. The platform operates by asking users to input their favorite restaurants, bars, cafes, or neighborhoods, and then provides recommendations for similar places in the vicinity. This service is particularly useful for individuals exploring new cities or even their hometowns, as it eliminates the need to sift through numerous generic results. Zofari primarily serves urban explorers and travelers who seek tailored experiences based on their specific tastes.

The market Zofari operates in is the local discovery and recommendation space, which intersects with the travel and hospitality industries. The business model is likely based on partnerships with local businesses and possibly advertising revenue, although specific details are not provided. By leveraging user data and GPS technology, Zofari can offer highly relevant and personalized recommendations, enhancing user satisfaction and engagement.

In 2014, Zofari announced that its team would be joining Yahoo, allowing them to scale their operations and integrate with a larger team of talented individuals. This acquisition likely provided Zofari with additional resources and expertise to further develop their platform.

Keywords: local discovery, personalized recommendations, urban exploration, travel, hospitality, user preferences, GPS technology, Yahoo acquisition, tailored experiences, local businesses.