Taboola is a digital advertising company that specializes in content discovery and native advertising. It operates in the online advertising market, serving a wide range of clients including publishers, advertisers, and brands. The company helps these clients by recommending content to users on various websites, aiming to increase user engagement and drive traffic.

Taboola's business model revolves around its content recommendation platform, which uses advanced algorithms to suggest articles, videos, and other content to users based on their browsing behavior. This platform is integrated into the websites of publishers, allowing them to monetize their content by displaying sponsored recommendations. Advertisers pay Taboola to have their content featured in these recommendations, and Taboola shares a portion of this revenue with the publishers.

The company makes money primarily through a cost-per-click (CPC) model, where advertisers pay each time a user clicks on their content. Additionally, Taboola offers data analytics services, such as Taboola Trends, which provides insights into image and keyword trends based on extensive data from running campaigns. This helps advertisers optimize their content for better performance.

Taboola operates globally, with a presence in numerous countries and across various platforms, including desktop and mobile. It serves a diverse range of categories, from news and entertainment to health and finance, making it a versatile player in the digital advertising space.

Keywords: digital advertising, content discovery, native advertising, publishers, advertisers, user engagement, content recommendation, cost-per-click, data analytics, global presence.